A new web campaign by Guinness Beer, "Made of More," features rugby champ Gareth Thomas as he recounts the chapter in his life when he faced coming out, moving from darkness to light.
The theme of the campaign is centered on the idea that “the choices we make reveal the true nature of our character.”
Clip description:
Gareth Thomas: Never Alone tells the story of how the former Wales captain’s greatest fear wasn’t the opposition he faced on the pitch, but the fear of rejection from everything he had known, because of his sexuality.
The film celebrates the courage of Gareth, and most importantly, the empathy shown by his teammates when he came out, showing that even when he felt he was on his own and at his lowest point, he was always part of a team.
There's also a one minute version of the spot.
In 2013, Guinness famously released a video for the "Made of More" campaign featuring six men playing basketball in wheelchairs. Only at the end of the game does the viewer realize only one man is confined to his chair - his five friends used the wheelchairs to even the playing field, so he could be included. Pretty powerful. You can view that clip here.
