Abercrombie & Fitch has announced that the shirtless, hunky male models that adorn not only their catalogs but the front of store will be history by mid-summer:
“By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags,” reads a statement released by Abercrombie detailing the major change-up.
Abercrombie says it's all part of a plan to move towards a "customer-centric store-operating model and making it more convenient, friendlier and easier to shop."
You'll recall it wasn't too long ago when the retailer faced a huge PR debacle when CEO Mike Jeffries' alleged hiring practices came to light.
That seems to be history as Abercrombie shares employees will “not be hired based on body type or physical attractiveness, and we will of course continue not to discriminate on any protected category.”