Great new ad from Honey Maid featuring all kinds of families including interracial and gay couples, a tattooed rock musician and a single father.
The campaign began airing today on TV shows including The View.
Gary Osifchin, senior marketing director for biscuits at Mondelez which owns Honey Maid said in a statement, "We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media. We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."
Kudos to Honey Maid. Excellent spot that celebrates the diversity that is the American family.
The first clip is an extended web version focusing on two dads raising their family. The second is the TV ad - "This is Wholesome" - being broadcast on air that includes many families.
(via Ad Age)
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