Burger King Explains Net Neutrality

From Burger King:

The repeal of Net Neutrality is a hot topic in America, but it can be very difficult to understand. That’s why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: A WHOPPER® sandwich.

This effort aims to help people understand how the repeal of Net Neutrality will impact their lives.

The BURGER KING® brand believes the Internet should be like the WHOPPER® sandwich: the same for everyone.

Help keep Net Neutrality safe by signing the petition at Change.org/SavetheNet

Last year, Burger King created a video to address the issue of bullying.

(h/t JoeMyGod)

Burger King PSA: Folks Stand Up For Bullied Burger More Than Bullied High School Junior

Fast food restaurant Burger King created this public service announcement in recognition of National Bullying Prevention Month that seeks to find out why more people will stand up for a bullied Whopper Jr. than a bullied high school junior.

For the spot, the company hired actors to play the bullies and the victim during a busy time in a Burger King restaurant. While the teenager is getting bullied, employees served "bullied" Whopper Jr's to patrons.

The patrons didn't hesitate to complain about the burgers, but practically no one addressed the bullying going on right in front of them.

As one kid shares, "It's just easier to do nothing."

From Burger King:

Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today (Source: nobully.org). The BURGER KING® brand is known for putting the crown on everyone’s head and allowing people to have it their way. Bullying is the exact opposite of that. So the BURGER KING® brand is speaking up against bullying during National Bullying Prevention Month.

Visit NoBully.org to learn how you can take a stand against bullying.

And watch below to see how many customers actually step up for the high school junior.

Burger Kings says headquarters isn't moving to Canada

As Burger King's plans to evade paying taxes in the US and move to Canada (by buying coffee and donut maker Tim Horton's) drew ire, Burger King issued this statement on their Facebook page:

We hear you. We’re not moving, we’re just growing and finding ways to serve you better.

As part of the announcement made today, both Burger King Corp. and Tim Hortons will continue to operate as independent brands. We’ll just be under common ownership. Our headquarters will remain in Miami where we were founded more than 60 years ago and business will continue as usual at our restaurants around the world.

The decision to create a new global QSR leader with Tim Hortons is not tax-driven – it’s about global growth for both brands. BKC will continue to pay all of our federal, state and local U.S. taxes.

We’re proud of the heritage of Burger King and will maintain our long-standing commitment to our employees, franchisees and the local communities we serve.

The WHOPPER isn’t going anywhere.

Bryan Fischer is mad at the Proud Whopper

Right Wing Watch reports on the extreme rhetoric and activities of key right-wing figures and organizations by showing their views in their own words.

In this video, Bryan Fischer says Burger King's "Proud Whopper" is a disastrous idea because nobody wants to eat a hamburger that makes them think about two guys having sex.

I posted about the "Proud Whopper" last week when the story made news. The new marketing campaign only took place at one location in San Francisco, and the hook was that customers and employees couldn't tell the difference between the "regular" Whopper and the "Proud Whopper" - until the sandwich was unwrapped where Burger King had printed “We Are All the Same Inside.”

Clearly, the message was lost on Fischer...

Burger King launches the Proud Whopper Sandwich

Burger King is sending a message in support of self-expression with a new video in support of their new Proud Whopper Sandwich.

The video was created at a Burger King at the heart of the San Francisco Pride Parade route where the limited edition Proud Whopper Sandwich was added to the menu.

Of course, curious minds ask "what is different about the Proud Whopper?"

And the delicious answer is - nothing.  It's the same iconic fire-grilled Whopper Sandwich beloved since 1957, but wrapped in rainbow colored paper inscribed with a message reading: “we are all the same inside.”

This is one of the very first campaigns the company has launched since changing its “Have It Your Way” tagline in May to “Be Your Way.”

“As a brand, we welcome everyone,” Fernando Machado, senior vice president of global branding said. “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

Check the video below.  And next time you think about fast-food, remember to 'have it your way' at Burger King.  Where everyone gets respect.