Wednesday, June 28, 2017

Being LGBT-Inclusive Is Good For Business

(graphic via Ogilvy)

A new survey from Ogilvy indicates that being LGBT-inclusive is very good for business.

According to the resulting data, 64% of folks who identify as LGBT allies, and 48% of Americans overall, say they are more likely to spend money with businesses and brands they see as LGBT inclusive.

When asked if "LGBT inclusive brands are good for the economy," 85% of LGBT allies say "yes," and 65% of all Americans agree.

Additionally, an antagonistic or non-supportive stance by a company toward the LGBT community could influence nearly half of Americans and a majority of allies to a spend their consumer dollars elsewhere.

(source)

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