Sen. Marco Rubio has a new campaign ad out in Iowa in an attempt to woo the heavy conservative evangelical vote. The ad puts the young senator's faith front and center.
In the 30-second ad, the Florida senator speaks directly with the camera to share why Christianity is important to him spliced with footage of his family.
"The purpose of our life is to cooperate with God's plan," Rubio says in the ad. "To those who much as been given, much is expected. And we will be asked to account for that ... I try to allow that to influence me in everything that I do."
Clearly a move to try and reach for some of Sen. Ted Cruz's support in the state. Cruz currently leads the pack of GOP contenders in recent polls. Rubio is trailing a distant third.