In a sign of support for World AIDS Day (December 1st), Apple changed the logo of it's flagship Australian store in Sydney to red.
It is the first store in the world to light up in a show of commitment to the (RED) AIDS initiative, that is fighting for an AIDS-free future. Apple will then change the colour of its logo across key stores in Japan, Hong Kong, China, Europe and the United States, as the various timezones tick into Monday. Apple announced on Nov. 26 that the campaign also includes the ability to purchase 24 apps with exclusive (RED) content until Dec. 7; all proceeds go directly to The Global Fund to fight AIDS.
In addition, Apple has announced the company will donate a portion of all sales on Monday - which is one of the largest online shopping days of the year, Cyber Monday - to the AIDS initiative.
By the way, it's worth noting that this year Apple celebrates another 100% score on the HRC's Corporate Equality Index - the company's 13th in a row.
Proud to announce our largest-ever World AIDS Day campaign. Join us in the fight and help save lives. http://t.co/QzjaL8hExI #AppsforRED
— Tim Cook (@tim_cook) November 24, 2014