Ben Cohen strips in public - photo shoot

Uber popular UK rugby star and gay rights champion Ben Cohen recently took these pics getting his taking his clothes off to promote Hilton Hotels Great Getaway Promotion.

Ben led a flashmob onto the Millenium Bridge in London where they proceeded to disrobe down to their underwear. Of course the real question is, why didn't Ben do this when he was in the US?

(I know, I know... any reason is a good reason to post a picture of Ben...)