With Mother's Day approaching, Hallmark embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of "I love you" and "thank you." They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother's Day.
What they didn't know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children's words.
Alex shares how his Mom's unconditional love and acceptance made all the difference in this life. Watch what happens when he goes beyond "I love you" and decides to #PutYourHeartToPaper.
Ellen Degeneres took on Hallmark and their recent fumble as they introduced an new Christmas tree ornament with a popular holiday lyric - BUT they changed a word: "Don we now our FUN apparel."
The company, which is more known for apolitical greeting cards wishing a boss a happy retirement, issued a statement to media outlets explaining the history of the song dating back to the 1880s, a time "when "gay" meant festive or merry."
"Today it has multiple meanings, which we thought could leave our intent open to misinterpretation," the statement said. "The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: "fun." That's the spirit we intended and the spirit in which we hope ornament buyers will take it."
