Trump Once Pitched A Whites Vs. Blacks Version Of 'The Apprentice'

Donald Trump

Donald Trump's recent racist tweets are nothing new for the Donald.

The New York Times reports that in 2005, he pitched to NBC a season of The Apprentice that would have pitted an all-white team against an all-black team.

From the New York Times:

For the fourth season of “The Apprentice,” Donald J. Trump searched for a gimmick to bolster ratings. His idea was simple if explosive — pit an all-white team against an all-black team.

“Do you like it?” he asked, previewing the concept on Howard Stern’s radio show in April 2005.

“Yes,” Mr. Stern said.

“Do you like it?” Mr. Trump asked Robin Quivers, the African-American co-host.

“Well,” she said, “I think you’re going to have a riot.”

That gave Mr. Trump no pause. “It would be the highest-rated show on television,” he exulted.

During the Stern interview, Trump reportedly said his idea would be to have an "assortment" of light and dark skinned black contestants, but the white team would be "all blond."

The New York Times goes on to note that NBC executives quickly squashed the idea.