Wednesday, April 17, 2019

New Harry's Shaving Ad Features Trans Man

Harry’s shaving company just released a new ad that causally includes a transgender man in the spot with narration that tells them, “You can shave to feel like you.”
(screen capture)

Harry’s shaving company just released a new ad that causally includes a transgender man in the spot with narration that tells them, “You can shave to feel like you.”

The one-minute spot by the men’s grooming brand, titled ‘Shave, or Don’t,’ makes it clear Harry’s has your back whether you shave or not.

The narration reads:

“Back in the day, men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice. Now you can shave just a little. You can shave a lot. You can shave to stand out. You can shave to blend in. You can shave when you have a second. You can shave to save a few seconds. You can shave to feel like you. You can shave to feel like another you. You can shave because you’re finally, finally home. Or you can shave – maybe later.”

You’ll notice the “You can shave to feel like you” line falls on the shot of a trans man about to shave.



The comments on the YouTube page are overwhelmingly positive:

“Thank you for including a trans man in your commercial Harry’s will be switching over to support your business.”

“I got chills when I saw the trans guy thanks, highly doubt the company will see this but I recommend added woman because girls shave too.”

“Why did I get teary? Classic me Hahaha… *sobs* Thanks for including the LGBT community.”


Last year, the shaving giant announced their Shave with Pride campaign celebrating Pride Month.

The rainbow-hued shave set featured an iridescent shave handle plus cartridges and shave gel with 100% of the profits going to LGBTQ causes. 

Additionally, Harry’s is a proud sponsor of London Pride.

“Harry’s has a proud history of working with organizations that help challenge out-dated stereotypes and who aim to shift attitudes and behaviors that devalue marginalized groups,” said Harry’s co-founder Jeff Raider.

“Our support for Pride is a natural extension of that. As a company, we embrace individuality and celebrate diversity, so we’re extremely proud to be an LGBTQ+ ally.”

The men’s grooming brand also produced an acclaimed three-minute short film on the meaning of ‘masculinity’ featuring a young boy explaining how to be a man to an alien.

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