Kimberly-Clark has released two versions of its new commercial for Cottonelle toilet paper that encourages guys to get a ‘superior clean’ before meeting your significant other’s parents.
It isn't quite clear how this specific topic of personal hygiene comes into play when you meet your boo's parents, but we definitely know being 'peachy clean' is always a good thing.
These guys seem to think so as well :)
The pair of ad spots are practically identical except one features a straight couple and one a guy couple.
“Down there care from Cottonelle,” says the voiceover. “Down there because today you meet the parents. So before they sit you down give your bootie a confidence boost with cleaning ripples that remove more at once for a superior clean and makes you feel like the kind of guy she takes home to mother.”
The only difference in the gay version is swapping out the word ‘he’ in the final sentence: “…the kind of guy he takes home to mother.”
Watch the commercial below.
Folks on the conservative side of the social spectrum are not happy about the ad.
In fact, one Christian website declared, “We further progress down the road to destruction,” in denouncing the commercial.
Over on Twitter, some folks cheered the diversity and the inclusivity, but there were some haters who had to chime in.
It turns out the Cottonelle Twitter account can be pretty ‘fresh’ and sassy, too.
Here’s a new cottonelle commercial that talks about w guy taking his boyfriend home to meet his parents and I bout died y’all— LiddyJay (@LiddyJayKB) February 19, 2019
Kudos to @cottonelle for the commercial featuring a same-gender male couple saying “the type he takes home to mother” way to go! #loveislove #cottonelle— Rick (@RevSosbe) February 19, 2019
Yesssss for the gay guys in the Cottonelle Tissue commercial— Sailor Earth (@MrFlashingLitez) February 19, 2019
@cottonelle the new commercial with the guy he takes home to meet his mother! Way to show respect to diversity.— Ronn Gifford (@Giffshop) February 19, 2019
Hi James, we know how feeling fresh and clean can provide an extra boost of confidence. Our products aim to improve the lives of our fans and the personal choices they make. Thank you.— Cottonelle (@cottonelle) February 19, 2019
Hi Kenny, thanks for reaching out. No matter a person’s orientation, gender, or anything else, being clean impacts everyone. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that.— Cottonelle (@cottonelle) February 19, 2019
Being clean impacts everyone, and it’s an important step to feeling your best. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that. Thank you for reaching out.— Cottonelle (@cottonelle) February 22, 2019
It’s a bummer you aren’t a fan of the peach, Olivia. We hope that even though you’re not a fan of our ad, you’ll be a fan of staying clean with our CleaningRipples. Thank you for reaching out.— Cottonelle (@cottonelle) February 20, 2019
(h/t Monsters & Critics)
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