The cable news wars are heating up as MSNBC's The Rachel Maddow Show beat Fox News's Hannity with a best-ever 3.058 million viewers compared to Hannity's 3 million.
Even better news for MSNBC - Maddow scored an average 671K viewers in the much-prized 25-54 demographic in the 9PM ET slot. Hannity averaged only 616K viewers.
Third place CNN garnered only 382K viewers in the 25-54 demo.
MSNBC was the only cable news network to increase viewership over the same period in 2017. MSNBC saw a 30% increase while both CNN and Fox News saw declines in their audience.
MSNBC's prime lineup was up 8% from March 2017 numbers, while both Fox (down 18%) and CNN (down 16%) saw big drop-offs when accounting for year-over-year.
I think it's undeniable that "The Resistance" remains strong since Trump's inauguration and that accounts for much of the increased appetite for MSNBC's programming.
(source)
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