Tuesday, May 23, 2017

MSNBC Wins Cable News War For First Time Ever

The Rachel Maddow Show wins cable news race as #1 show in primetime on basic cable

Via The Hill:

MSNBC finished first in the key 25-54 demographic and in total viewers against its cable news rivals last week for the first time in its 21-year existence, according to Nielsen Research.

Overall, MSNBC finished second in all of basic cable, only falling to TNT, which aired several NBA playoff games.

Fox News finished third in primetime for the first time in nearly 17 years.

For the week of May 15, MSNBC's weekday prime averaged 2.440 million total viewers, with Fox second with 2.405 million and CNN third with 1.649 million.

For adults aged 25-54, MSNBC averaged 611,000 viewers. CNN finished second with 589,000 and Fox third with 497,000.

The big winners?

"The Rachel Maddow Show" at 9PM was #1 most-watched nonsports program for the week in all of basic cable.

The 8PM time slot was won by CNN's "Anderson Cooper 360."

The third place winner for the week was Lawrence O'Donnell at 10PM with "The Last Word." Even with his strong ratings, though, O'Donnell's contract is set to expire June 4 and is rumored to be on the chopping block.

The last time Fox News finished in 3rd place for the week (Monday-Friday) goes all the way back to June of 2000.

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