Wednesday, April 5, 2017

Pepsi Pulls Controversial Kendall Jenner Commercial: "We Missed The Mark"

Pepsi, reeling from the backlash of it's new commercial with Kendall Jenner, has pulled the spot.

From AdWeek:

Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner.

“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

The soda-maker released the two-and-a-half minute ad, which was created by its in-house team, Creators League Studio, on Tuesday. Backlash was swift, as many saw the ad as a way for Pepsi to co-opt the resistance movement as well as the Black Lives Matter movement.

I can't imagine what they mean by "missing the mark," unless you consider the spot featured a white, hyper-privileged young girl seeming to solve racial tensions between citizens and police officers with a can of soda...

Most only saw the short version of the spot, but here's the full 2:39 vid.

No comments:

Post a Comment