Pepsi, reeling from the backlash of it's new commercial with Kendall Jenner, has pulled the spot.
Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner.
“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The soda-maker released the two-and-a-half minute ad, which was created by its in-house team, Creators League Studio, on Tuesday. Backlash was swift, as many saw the ad as a way for Pepsi to co-opt the resistance movement as well as the Black Lives Matter movement.
I can't imagine what they mean by "missing the mark," unless you consider the spot featured a white, hyper-privileged young girl seeming to solve racial tensions between citizens and police officers with a can of soda...
Most only saw the short version of the spot, but here's the full 2:39 vid.
Kendall Jenner's new ad for Pepsi has fallen flat and sparked some backlash https://t.co/B5xFbEujZo pic.twitter.com/2WWsz1m42l— CNN (@CNN) April 5, 2017
This commercial is so fucking stupid it makes you wonder if it was made by Coke to ruin Pepsi forever https://t.co/V6NVlwJYdd— Joe Rogan (@joerogan) April 5, 2017
*kendall jenner hands cop a pepsi*— BRANDON WARDELL (@BRANDONWARDELL) April 4, 2017
cop: im not racist anymore
that pepsi ad made me want to buy a coke.— quinta b. (@quintabrunson) April 4, 2017
The Muslim photographer is absolutely THRILLED that the cop accepted the Pepsi from Kendall Jenner. It’s a real victory for the cause. pic.twitter.com/Xd9LpBuPNs— jimgeraghty (@jimgeraghty) April 5, 2017
That one Black Marketing intern at Pepsi coming into work this morning like... 🤷🏾♀️— NUFF 💬 (@nuffsaidNY) April 5, 2017
Re: Kendall Jenner's Pepsi Ad pic.twitter.com/GAoLy4eAR2