UK department store John Lewis has debuted it's annual holiday ad bearing the tag line, "Gifts that everyone will love."
Craig Inglis, customer director at John Lewis, said: “2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels like to give the perfect gift at Christmas."
The ads have become an unofficial launch of the holiday season for many in the UK.
I've shared past years' ads here and here and here. I really encourage you to watch them all. Creative, thoughtful, warm and often very unexpected.
I think we could all use some holiday cheer about now.