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| Monty The Penguin and his best friend Sam |
UK department store John Lewis released this year's Christmas ad, a story about young Sam and his best friend Monty The Penguin.
Sam and Monty The Penguin are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas... something that will make one little penguin’s perfect Christmas day.
According to The Guardian, the video cost about £1m to make.
Last year's ad - Bear and the Hare - received over 10 million views on YouTube, the department store group has raised its game with the help of Monty, a CGI-animated penguin.
More about Sam and Monty at JohnLewis.com.
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