Michael Phelps Approach To Olympic Gold: "Rule Yourself"

Check this awesome video salute to the incredible effort and work ethic that Olympic golden boy Michael Phelps knocks out on a daily basis in this new “Rule Yourself” campaign from Under Armour.

Work, weight room, diet, daily sacrifice are all components of the 23-time Olympic gold medal winner's incredible investment in his sport.

With an equally inspiring tagline to match: “It’s what you do in the dark, that puts you in the light.”