Target has posted a statement on it's corporate website underlining the department store's commitment to inclusivity.
The statement is particularly "targeted" at LGBTs, and makes clear that transgender folks have nothing to worry about when looking for a rest room while shopping.
Recent debate around proposed laws in several states has reignited a national conversation around inclusivity. So earlier this week, we reiterated with our team members where Target stands and how our beliefs are brought to life in how we serve our guests.
Inclusivity is a core belief at Target. It’s something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day.
We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.
In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.
We regularly assess issues and consider many factors such as impact to our business, guests and team members. Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position.
Everyone deserves to feel like they belong. And you’ll always be accepted, respected and welcomed at Target.
I want to add that I'm a regular at Target stores. Friends of mine have asked why I don't go to Walmart or similar stores. In addition to the values I find there, public positions like these make it clear where I should spend my consumer dollars.