By this point, we all have recognized that Donald Trump's use of language on the campaign trail has been unorthodox, to say the least.
Now, the American Future Fund Super PAC, which describes itself as "a voice for conservative principles that sustains free market ideals focused on bolstering America’s global competitiveness across the country," has begun airing this attack spot against Trump with a budget in the six figures.
Instead of a voice-over narration talking on why Trump might be bad for the country, the spot uses Trump's own words. The vulgar ones.
Could this impact Trump's momentum? We shall see.