Honey Maid urges everyone to celebrate a different kind of love on Love Day. #thisiswholesome
The spot, titled “Love Day” and crafted by agency Droga5, sidesteps the typical V-Day focus on couples and instead askes that viewers “think of love differently.” What follows is a series of moving snapshots of familial acceptance. A gay son comes out to his mother, who immediately wraps him in a hug: “You gay? It’s OK, hun! I knew you were. I knew you were, hun.” A pair of non-biological brothers assert their fraternity. A young transgender man thanks his mother for her understanding. A man given up for adoption thanks his birth parents for their choice. And a lesbian asks her grandmother if she’s “OK.” “Nothing would stop me from loving you my dear,” the grandmother replies.