Adidas, the world’s second-largest sportswear company, has added a clause into its contracts with the athletes it sponsors clearly stating that should they publicly come out, the contract can not be termed void or cancelled.
Robin Stalker, the chief financial officer of Adidas, announced the move on Thursday at the first British conference dedicated to improving the visibility of LGBT people in sport.
The new clause reads: “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”
Loss of sponsorship deals has been a longtime fear of many closeted athletes when considering coming out.
The sportswear giant also tweeted out this image with the text, "The love you take is equal to the love you make."
The love you take is equal to the love you make. pic.twitter.com/VMBRJUhHOb— adidas (@adidas) February 14, 2016