The Irish Times sets up what is undoubtedly one of the most charming ads of the year.
The advert shows a lonely night-time security guard getting up every night at 10pm for his shift at a factory which makes mannequins.
He decides to set up some of the figures in funny poses for when the morning shift staff come on duty.
In a heartwarming twist the advert ends with a lottery win for the factory staff – the ad is for the Spanish lottery– and a surprise for the solitary watchman.
And the good news is you don’t need to understand Spanish to understand, and appreciate, the video!