Campbell Soups has launched a new commercial featuring a gay couple and their son as the soup giant takes steps to show a fresh look at family soup time.
From Ad Age:
The effort carries the new tagline "Made for Real, Real Life," which aligns with the company's corporate purpose of "real food that matters for life's moments."
Yin Woon Rani, Campbell's VP-marketing activation, said the company wanted to show a diverse mix of American families in the spots and to add a "a wink and a smile" to the brand's messaging.
"Our goal was to sort of take what Campbell's has always been about and convey it in a fresher way," Ms. Rani said of the 146-year old brand. "We want people to understand what we're about but also give us a fresh look at the same time."
The "Your Father" spot, which shows two fathers feeding their son "Star Wars" soup while reciting the famous "I am your father" line from the movie franchise.
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