I was just discussing this dynamic with someone this week. A few words, gestures, timing - it can all add up. To nothing :)
At TEDxNewYork, Will Stephen sounds smart saying nothing.
It is virtuoso nonsense.
The professional comedian has studied many, many presentations to figure out just what makes a speaker sound brilliant (hint: it has a lot to do with tone, gestures and pauses) — even if their message is not.
(source)
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