Facebook to allow "auto-play" video ads in your newsfeed

This doesn't bode well for a satisfying web experience.

It was only a matter of time before Facebook started bringing auto-play ads into users’ news feeds.

Unnamed sources tell Bloomberg that Facebook will start letting marketers “buy their way directly” into Facebook users’ feeds “with a 15-second pitch” that will cost them between $1 million to $2.5 million per day to buy.

Bloomberg’s sources say that “the commercials will initially be sold on a full-day basis and can only be targeted to users based on age and gender” and that “Facebook members won’t see a spot more than three times in a given day.”

Facebook CEO Mark Zuckerberg has pushed back the timetable for when the new ads will launch because he wants to make sure that they don’t degrade users’ experience on the site, Bloomberg’s sources say.

Because we know how much we all love "auto-play" videos when you're surfing the interwebs.

Ugh.

In related news, Facebook closed at $38.05, above it's Initial Public Offering price, today for the first time since the stock's debut.

(via BGR)