The copy reads:
First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.The ad builds on the department store’s recent decisions to stand with the LGBT community. In February, when JCPenney came under fire from the anti-gay group One Million Moms for bringing on the openly-gay comedian Ellen DeGeneres as a spokesperson, the store stood behind its partnership with Ellen.
JCPenney’s CEO said that “Ellen represents the values of our company” — and with this kind of pro-equality advertising, JCPenney is continuing to reinforce its progressive values.