Gap leans forward

Today, Towleroad pointed out that Gap has jumped on the "attractive male duo" bandwagon with a billboard starring two handsome young men (caught via Twitter by Chris Votaw, or @votaw).

Earlier this week, the New York Times profiled Gap, Inc., noting that after a handful of tumultous, lethargic years, the brand is looking to recapture the sense of understated-cool that they originally heralded in the 90s.

In the 90s Gap was my store of choice.  For several seasons, Gap's "collections" of comfortable clothes perfectly suited my personality at the time.  I'd love to see them return to the cost-conscious but quality fashion focus they have shown in the past.

I, personally, appreciate the effort by Gap to make such a public endorsement of support to the LGBTQ community.

I've actually been meaning to drop by Gap for a little shop-shop anyway.  Now I have even more reason to go.

Next up, expect the advocacy group One Million Moms to start their boycott in 3...2...1...