Commercials: Hershey's Kisses Celebrates Gay Family's Christmas Traditions

A new holiday spot for Hershey’s Kisses features a gay couple celebrating their holiday traditions in New York City with their mom for the first time in New York City.

“She and my father spent all of their lives making my brother Jason and me feel loved and accepted and supported. Now it’s our chance to do that for her.”

Billboard on Sunset Blvd: No kisses for Hershey

Photo: Brian Edwards

The billboard is part of a boycott of Hershey candy to protest the refusal of a boarding school with ties to the company to admit a teenager because he is HIV-positive.

The AIDS Law Project of Pennsylvania sued the school in U.S. District Court in Philadelphia last year, contending that the school violated the Americans with Disabilities Act in denying admission to the boy, whose name has not been made public.

Lawyers for the group say the boy is an honor roll student who controls the HIV with medication and poses no health threat to the other students. A person can have the virus that causes AIDS but not have the disease.

Ronda Goldfein, attorney for the AIDS Law Project, said she is not involved with the boycott effort but the protests have been a morale booster for the boy and his mother.

"For a 14-year-old to hear that he's danger, he's a threat, that has really been hard for him," Goldfein said.