Ad Campaign: #ChooseBeautiful From Dove

As part of a new campaign, Dove set up signs above side-by-side doors in five cities around the world. One door was labeled "Beautiful" and the other "Average."

Cameras recorded the way women reacted to the marked doors -- and which one they ultimately walked through. The simple act of choosing which door to walk through became a thought-provoking exercise.

Asked one woman, "Am I choosing because of what's constantly bombarded at me and what I'm being told that I should accept? Or am I choosing because that's what I really believe?"

Now you know I would just hippy-hop right through that Beautiful door.

And you should, too.