Kia has already licensed Lady Gaga's newest single "Applause" for the new campaign for their redesigned Kia Soul.
From the YouTube description: The formerly frumpy Kia Hamsters have totally transformed themselves into lean, mean, head-turning machines, much like the all-new Soul.
Watch as they hit the gym and shed their furry folds to the tune of the latest and greatest anthem from Lady Gaga, "Applause."
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