Oprah Winfrey will become the chief executive of OWN this fall, according to The Wall Street Journal.
She’ll also become chief creative officer, expanding on her previous role as chairman of the network.
The station has struggled since it launched this spring, bringing in fewer viewers than the Discovery Health channel that it replaced.
The channel fired its original chief executive Christina Norman in May, after ratings at the four-month-old cable channel fell below the expectations of its backers.
The channel has been a disappointment to Discovery. The company had spent $216 million on the channel through March 31, according to filings. Norman failed to deliver the ratings Discovery CEO David Zaslav wanted.
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