Tearful PFLAG Ad: "It's Never Too Late For Love To Call Back"

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Television viewers watching the Tony Awards last night were wrecked by a new video from Verizon that features real families who struggled with a family member coming out, but were eventually able to find better communication and understanding.

Verizon worked with PFLAG, the nation’s largest organization uniting families and allies with people who are LGBTQ, on the message that a bad “first call” doesn’t have to be the end of family relationships.

"It's never too late for love to call back."

Lee Hirsch, who helmed the award-winning 2011 documentary Bully, was brought on to direct the campaign.

Titled “Love Calls Back,” the video features four real-life LGBTQ people who got a bad reaction when they called loved ones to come out.

The spot begins with a young woman speaking to the camera: “Me and my mom were always BFFs until I called her and told her I, like, want to date a girl... and she lost it.”

The camera cuts to the mother, who shares, “It was a shock. It’s not what I wanted for my daughter.”

“She has to live her own life and do what she wants,” the mother continues. “I haven’t said that to her -- but I think that would have made a big difference.”

The clip cuts to the mother calling her daughter to say, “You know when you first called me, I should have told you how much I loved you then.”

“Whoever you bring into this home will have my love also,” she adds.

The Twitterverse was shook:

Me after watching the #PFLAG/@verizon commercial during the #TonyAwards. ❤️🧡💛💚💙💜 pic.twitter.com/VwA817tTem

— Have Wine, Will Travel 🍷🌎 (@wanderlust_mel) June 10, 2019

Well that @verizon commercial just ruined me 😭 #PFLAG

— Grayson (@GraysonSjoholm) June 10, 2019

Dear @verizon the #Pflag commercial was incredibly moving. If you've turned your back on your #LGBTQ family member, it's not to late. Please reach out. Everyone needs their family. Love is love.

— Nerd & Lace (@nerdandlace) June 10, 2019

I love the Tonys and theatre but damn if it wasn't the Verizon/PFLAG ad that reduced me to a puddle of tears. #verizon #pflag #loveislove #Familylove #welldone

— Nate Wade (@therealNateWade) June 10, 2019

This @Verizon/#PFLAG ad was heartbreakingly 💔 real.
Parents, love your #LGBTQ kids. We deserve nothing less. 🏳️‍🌈#TonyAwards #PrideMonth

— Victoria Brownworth #PrideMonth (@VABVOX) June 10, 2019

Verizon has announced a series of initiatives for Pride Month that includes content shared across major media outlets like Yahoo News and HuffPost, as well as employee engagement at 19 Pride events across the country.

The communications giant is also donating $250,000 to PFLAG to help build programs that offer support to families and their LGBTQ loved ones.

Verizon and PFLAG created a similar spot last year for Pride, but in that sixty second spot, all goes well for those coming out:

PFLAG Rescinds Award To MSNBC's Joy Reid Over Reports Of More Anti-LGBT Blog Posts

MSNBC host Joy Reid

MSNBC host Joy Reid says her now-defunct blog from years ago has been hacked and anti-LGBT content inserted into the archives.

From HuffPost:

A cybersecurity expert working with Reid said in a statement to HuffPost on Tuesday that he found evidence five months ago of “suspicious activity” and that the alleged hacking was the subject of an ongoing federal investigation.

Jonathan Nichols, identified as an independent security consultant by a representative of MSNBC, said the posts in question had been “entered with suspicious formatting and time stamps.”

Reid had previously apologized in December for writing homophobic blog posts after Twitter user @Jamie_Maz tweeted screenshots of them. In those posts ― written in 2007 for The Reid Report, a politics blog Reid kept during her years as a morning talk show host in Florida ― she repeatedly accused then-Florida Gov. Charlie Crist (D) of being a closeted gay man.

“As someone who is not a member of the LGBT community, I regret the way I addressed the complex issue of the closet and speculation on a person’s sexual orientation with a mocking tone and sarcasm,” Reid wrote in her statement in December. “It was insensitive, tone deaf and dumb.”

Last week, @Jamie_Maz shared new screenshots that allegedly feature dozens more anti-LGBTQ posts from Reid’s old blog, as Mediaite first reported on Monday. While the blog itself has been shut down for several years, the amateur sleuth allegedly accessed the posts via the Internet Archive, a nonprofit dedicated to building a massive digital library known as the Wayback Machine.

Some of the most damning posts claimed “most straight people cringe at the sight of two men kissing” and that “adult gay men tend to be attracted to very young, post-pubescent types.”

As a result of the newly discovered blog posts, PFLAG National — the nation’s first and largest organization for lesbian, gay, bisexual, transgender and queer (LGBTQ) people, their families, and allies — has rescinded its Straight for Equality in Media award to Reid.

Reid has issued this statement about the alleged hacks:

In December I learned that an unknown, external party accessed and manipulated material from my now-defunct blog, The Reid Report, to include offensive and hateful references that are fabricated and run counter to my personal beliefs and ideology.

I began working with a cyber-security expert who first identified the unauthorized activity, and we notified federal law enforcement officials of the breach. The manipulated material seems to be part of an effort to taint my character with false information by distorting a blog that ended a decade ago.

Now that the site has been compromised I can state unequivocally that it does not represent the original entries. I hope that whoever corrupted the site recognizes the pain they have caused, not just to me, but to my family and communities that I care deeply about: LGBTQ, immigrants, people of color and other marginalized groups.

PFLAG Canada Reminds Us Of "Nobody's Memories"

From PFLAG Canada:

This is our tribute to all those in the past who were never allowed to marry by law – and to everyone who is still denied the right today.

Share your love stories, wedding photos and videos at lovemadelegal.com and let's make gay marriage legal everywhere.

Rachel Maddow eulogizes PFLAG founder Jeanne Manford

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