Thursday, April 18, 2019

What Are The Gays Watching? Nielsen Has The Answer

The gays do love some 'Game of Thrones'

From The Hollywood Reporter:

Nielsen has released its first-ever weekly ratings for same-gender partner households, and its numbers show HBO's Game of Thrones as the most popular show among LGBTQ viewers.

Nielsen announced in the fall that it was expanding its reporting to include same-gender couples in an effort to better reflect LGBTQ inclusion in its national sample. Heads of households taking part in Nielsen's TV ratings survey were given the option to state whether their spouse or partner is of the same gender.

For the week of April 8, the most-watched shows on cable and broadcast TV — the Game of Thrones premiere on HBO and the NCAA men's basketball championship on CBS — also topped the rankings among same-gender partner homes. About 191,000 people in those homes watched Game of Thrones the night it aired, and nearly 177,000 tuned into CBS' basketball game.

Here are the 10 most-watched primetime shows on broadcast and cable among same-gender partner homes for the week of April 8:

Broadcast
1. NCAA Men’s Championship (CBS), 176,934 (19.72 million)
2. Survivor (CBS), 120,921 (7.6 million)
3. NCIS (CBS), 116,498 (11.82 million)
4. 60 Minutes (CBS), 96,273 (8.72 million)
5. Modern Family (ABC), 95,180 (4.81 million)
6. The Voice (Monday) (NBC), 95,130 (7.62 million)
7. American Idol (Sunday) (ABC), 94,696 (7.26 million)
8. Grey’s Anatomy (ABC), 84,223 (6.82 million)
9. The Voice (Tuesday) (NBC), 81,510 (7.32 million)
10. The Goldbergs (ABC), 79,655 (4.64 million)

Cable
1. Game of Thrones (HBO), 191,135 (11.76 million)
2. The Rachel Maddow Show (MSNBC), 66,071 (2.55 million)
3. Untucked (VH1), 65,782 (405,989)
4. RuPaul’s Drag Race (VH1), 64,082 (402,516)
5. All In With Chris Hayes (MSNBC), 34,280 (1.57 million)
6. Last Word With Lawrence O’Donnell (MSNBC), 33,344 (2.02 million)
7. Spring Baking Championship (Food Network), 27,858 (1.04 million)
8. The Curse of Oak Island (History), 26,502 (3.06 million)
9. Little People, Big World (TLC), 25,243 (1.34 million)
10. Gold Rush: Dave Turin’s Lost Mine (Discovery), 24,578 (1.33 million)

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