Thursday, June 22, 2017

Magnum Ice Cream Teams Up With GLAAD For Limited-Edition Pride Magnum Bar

In a collaboration with GLAAD for Pride Month, Magnum Ice Cream recently unveiled a rainbow covered ice cream bar with the slug line, "There is more pleasure in a diverse world #PleasureIsDiverse"

Via press release:

In support of diversity and inclusivity, MAGNUM and GLAAD are offering a limited-edition Pride MAGNUM bar, available through June at MAGNUM New York. MAGNUM is also making a donation to GLAAD to support its work across the country. The indulgent Pride bar is inspired by the MAGNUM brand's belief that there's more pleasure in a diverse world, and its commitment to stand up for everyone's right to find pleasure in being themselves.

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