Wednesday, May 24, 2017

Icelandair Features Gay Couple In New Ad Spot


While Southwest Airlines has a few snags to work out in the way they deal with LGBTs, Icelandair's new commercial makes it clear how important inclusive values are to the carrier.

The airline's latest spot features a gay couple enjoying the culture and nature of the Nordic nation.

From the Iceland Monitor:

“Icelandair’s customers are as diverse as they are many. We think it’s only natural to reflect that in our marketing material and therefore aim for a marketing approach that reaches certain groups and is suitable for certain media,” explains Jón Skafti Kristjánsson, brand manager at Icelandair.

He says this ad is not aimed specifically at queer people. “We just think it’s natural and normal for advertisement to portray diversity. LGBTI+ people enjoy travelling just as much as others, of course. In fact, they might have a slightly higher frequency in traveling than other groups.”

Watch the ad below.


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