Thursday, April 27, 2017

Heineken Ad Highlights Communication On Social Issues


In the wake of Pepsi's flop of a social issues commercial, Heineken does a great job incorporating different perspectives into a compelling spot.

The video brings together three pairs of strangers with opposing views on climate change, feminism and trans issues.

With no introduction, they're given tasks to accomplish such as assembling items as a team.

Later in the challenge, their viewpoints are revealed, and they’re given the choice to leave, or stay and have a beer while discussing those topics.

Pepsi missed it, but Heineken’s spot resonates.

Many folks have had to look at whether or not to delete friends from social media over differences, this short video manages to put people ahead of those differences.

I know I'd rather talk, communicate and share perspectives than argue.

And a drink with that conversation might just open a mind or two...?

Watch below. Good job, Heineken.

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