Right there in the midst of Volvo's posh new commercial for the redesigned XC60 compact SUV is a handsome gay couple having a quiet moment.
Gorgeous arial shots of rolling hills, sexy cityscapes, luxurious penthouse views of sunrise and sunsets coupled with a moody cinematic score makes the message complete.
The casual inclusion is noteworthy when you consider not long ago the two second shot would have caused an uproar.
But LGBT inclusion isn't new for Volvo. Volvo has been focusing on the gay market all the way back to June 2001, with an ad for the S60 in Genre Magazine.
Watch below (cute couple at the 1:24 mark).