Bravo to student filmmaker Eugen Merher of Germany.
Merher's spec spot for Adidas has a visceral pull that's undeniable. The minute and a half video tells the tale of a senior in a retirement home who dreams of his days as a marathon runner.
And then one day, he finds an old pair of Adidas running shoes.
This one will tug at you.
The 26-year-old student at the Filmakademie Baden-Württemberg told the Huffington Post that he tried to share it with the footwear company: “We tried sending it to [Adidas’] communications department but they didn’t really react."
I'll bet you've got their attention now, Eugen :)