Baylor University, already coping with hideous reputation issues, is now facing another public embarrassment as video has surfaced showing wide receiver Ishmael Zamora beating his dog with a belt, then kicking the frightened animal.
In May, Baylor school president and head football coach were both fired after team officials failed to report complaints of allegations of violence against women by football players.
Now, this hideous display of inhumanity.
In late June, a video of Ishmael Zamora, a wide receiver for the Bears, was shared on another Baylor player's Snapchat. The video shows Zamora abusing his dog.
Viewers can hear Zamora's dog yelp as Zamora hits the dog with a belt. The player then kicks, yells and curses at the dog.
Former Baylor student, Shelby Ball, said she knew she had to do something as soon as she saw the video.
"I went to authorities probably about two hours after I saw the video," Ball said. "Dogs can’t speak for themselves... I felt like something needed to be done."
Police documents show that Ball initially went to Animal Control and the Baylor Police Department with the video of Zamora. The documents show that the school's athletic department knew about it.
Zamora said that he was only trying to discipline his dog and not harm him.
Zamora expressed that same sentiment in a statement he released to News Channel 25.
"I lost my temper trying to discipline him," Zamora said. "I’ve been through training with a dog trainer to help me learn new potty training tips."
The ten second video can be viewed here, but be warned - Graphic violence depicted.
According to the news station, Zamora was issued a Class C misdemeanor which could result in a maximum of $500 fine.
The Daily Beast is reporting the dog is no longer in Zamora's custody.
Feel free to leave him a personal message on his Instagram here. Just pick out a pic, and let him know what you think about folks who beat animals.