Friday, May 13, 2016

LA Pride Steps Back From Some Ticketing & Programming Changes

After pronounced vocal turmoil over proposed changes at LA Pride (changing the name to "LA Pride Music Festival" for a start), the producers of the event have decided to step back from some of the adjustments to the annual event's programming and ticket pricing.

Via press release:

Dear LGBTQ Family,

We heard you and we are sorry.

As an LGBTQ community based nonprofit organization, Christopher Street West has strived to create an annual Pride celebration that brings our entire community, friends and allies together in celebration of the unique diversity that makes each of us a valued member of society. As a mostly new governing board our goal was to create the best LA PRIDE experience to date. As we endeavored to create such an event we have made a few missteps along the way that have left valued members of our community feeling left out or under appreciated. This was never our intention. We’ve heard your concerns and objections and we sincerely apologize.

Pride has a very different meaning for each individual, and everyone has a different way that they envision celebrating Pride. We fully respect that and strive to create a weekend that can offer something for everyone. Additionally, we had record crowds in 2015 and needed to make some adjustments to physically accommodate our growing audience. In the spirit of community, and as a result of many discussions with various community members, we have decided to make changes to this year’s LA PRIDE programming:

Free Friday:
CSW will return Friday night to a Free Friday experience for the community. Previously Friday night included free programming along with a ticketed experience. Friday night on the main stage will continue to be a celebration of women with an all-female lineup and the annual Dyke March. The Trans Social, a new Youth Dance and a Vogue Ball will also remain as a part of Friday’s programming. Several activations and new experiences will be eliminated as a result in order to balance the Friday night budget but the Festival will maintain its stellar list of scheduled performances including Krewella, Faith Evans, Da Brat and María José. Everyone is invited to stay and enjoy the all-female performers on our main stage, top DJ’s on our Hip Hop stage, and a Miami Nights theme on our Latin stage. We invite the entire community to join this free celebration.

Trans Social:
Trans Social will return to its previous time and location on the Library Lawn, formerly last year’s Latin Stage, between 6:00 pm and 10:00 pm.

Single Day General Admission Ticket pricing will be adjusted for Saturday and Sunday with advanced tickets on sale beginning Tuesday, May 17th for $25/day General Admission. Single Day General Admission Tickets for Saturday and Sunday purchased at the gate will be $30/day. We do still have the discounted weekend pass options for the many who like to celebrate all three days. We are still working with our partners on providing FREE tickets to community members including our Volunteer program which provides a free day General Admission pass for anyone who volunteers for a four hour period.

Please stay tuned for upcoming announcements from Parade highlights to Festival programming including entertainment and arts and cultural experiences coming to LA PRIDE.

As we begin planning for 2017’s LA PRIDE Festival and Parade, we look forward to engaging the entire community in planning next year’s celebration.

In Pride,

The Board of Directors, Christopher Street West

Some folks had raised concerns that some of the proposed changes, in part to attract a younger generation, included higher ticket prices and shifted focus from the "social visibility" aspect of Pride to a more "Coachella" type music festival.

(via press release)

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