Target Announces #TakePride Campaign For Pride Month

We’re not born with pride. We take pride. Pride in celebrating who we were born to be.

Those are the powerful words we at Target want all guests and team members — of every size, color, gender and sexual orientation — to hear as we head into Pride month this week. But let us be clear: to Target, pride doesn’t just start and end in June, it is a year-round commitment. And this year, we’re going all out, supporting Pride parades, events and merchandise — all grounded by one simple but powerful manifesto:

"We're not born with pride, we take pride"

"We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online," said Laysha Ward, executive vice president and chief corporate social responsibility officer, Target.

The products Laysha mentioned include everything you and your family need to show and celebrate pride this year. Take a look at Target’s new collection of pride merchandise here.

(via press release)