Thursday, September 4, 2014

CVS Health features bear couple in new campaign


CVS drugstores have rebranded as CVS Health, and in doing so have launched a new campaign underlining many of the changes they've made to position the company as leaders in healthy living.

Some of those changes include not selling cigarettes anymore, designing programs to help folks stop smoking, and expanded "Minute Clinics" for minor illness exams.

Included in the ad, that is clearly meant to demonstrate the diversity of the CVS customer base, is a shot of a handsome bear couple (near the :26 mark).

It's a quick shot, but inclusion like this is important for those small steps that make it clear the LGBT community is in many ways just like everyone else.

Thanks CVS Health.

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