Thursday, February 27, 2014

Very cool video ad on subway platform

Imaginative digital subway ad in Sweden for hair-care products recognizes when trains enter the station — and then showed a woman's hair blowing all around, as though windswept by the train.

Very simple, but seems to incorporate the technology into the environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat's Apolosophy hair care products.

Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.

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