There's a new Diet Coke hunk in town

Hard to believe it's been 19 years since Lucky Vanous starred in the first male-objectifying Diet Coke ad.

And now - there's a new hunk, Andrew Cooper, using his pecs, abs and wet t-shirt to sell some refreshment.

Business Insider writes: "Ad agency BETC London created the spot for European TV markets, but if it's a success expect it to be rolled out worldwide."

Watch the new ad, then relive the fun with Lucky Vanous.

(via Towleroad)