National Rifle Association shuts down Facebook page

On Saturday, one day after the unthinkable shootings at a Newtown, Conn. elementary school, the NRA deactivated its Facebook page after celebrating getting to 1.7 million fans on the social site earlier in the week.

While the group has not commented since Friday's tragedy, it appears to have decided to take its brand out of the social media picture in the wake of a mass-shooting news event. 

The NRA's chief Twitter account, which has doubled in followers to 63,000 since the Aurora shootings, has been silent since tweeting out a holidays giveaway contest early Friday.

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