Wednesday, September 12, 2012

Ben Cohen - "The Making of the 2013 Calendar"



Ben Cohen! Ben Cohen! Ben Cohen!

The Ben Cohen StandUp Foundation (www.standupfoundation.com) presents The Making of The Ben Cohen 2013 Calendar.

Behind-the-scenes footage of the calendar photo shoot, highlighting the StandUp brand.

In July 2012, the former rugby superstar told U.K.'s Gay Times that he choose to support the gay community after he retired because he was “in a privileged position."
"I had a great following in the gay community so I started breaking down those stereotypes when I was still playing rugby. And it got to a point where I decided I wanted to do something more, which is when we set up the foundation. But I didn’t realize how powerful retiring for a cause would be.”
Every sale of StandUp branded merchandise benefits the anti-bullying work of the Foundation.

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