British supermarket chain Sainsbury's Christmas ad is getting lots of attention within hours of being posted on YouTube.
Over 1.8 million views worth of attention.
From the Guardian:
There is no disputing that the new Sainsbury’s ad is, on its own terms, a masterpiece. The cinematography is breathtaking. Without saying a word, the young cast conveys a startling array of emotional depth within a few short minutes. The simple narrative, built around the near-mythical Christmas truce between the trenches of 1914, has just the right blend of poignancy and sentimentality to bring a tear to the most cynical eye.
However, the Guardian goes on to rip Sainsburys for making the first world war "beautiful."
Watch for yourself below.
(h/t JMG)
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