During the 2014 MTV Video Music Awards, the network ran two public service announcements referencing the recent turmoil in Ferguson, Missouri.
From Mediaite:
One of the ads is based on a quote from author James Baldwin: “Not everything that is faced can be changed; but nothing can be changed until it is faced.” The words show on-screen while the now-famous “Hands up, don’t shoot” chants are heard in the background.
The other spot — with a concept title of “Look. Listen. Change.” — shows young people getting hit with broken glass while a narrator rattles off racial stereotypes.
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