TV Pitchman Kevin Trudeau sentenced to 10 years in prison

TV pitchman Kevin Trudeau was sentenced to 10 years in prison for ignoring a court order to stop airing infomercials hocking his weight loss book "The Weight Loss Cure They Don't Want You to Know About."

Trudeau went on to air the infomercial over 32,000 times.

From NBC Chicago:

Before sentencing, Judge Ronald Guzman described Trudeau as "deceitful to the very core," and said he "requires a sentence that will deter him from future conduct of the same type."

"Since the age of 25, he has steadfastly attempted to cheat others for his own individual gain," Guzman said in court. "He has treated federal court orders as if they were merely suggestions ... to be mistreated, side-stepped or ignored."

Trudeau asked for leniency in court, promising to be a "better person."

"I had a true awakening since being incarcerated four months ago," Trudeau said. "I've been stripped of ego, defiance, arrogance and pride. It's made me a better person. I'm not the same person I was seven years ago when I made the infomercial."

"I wish I could turn back the clock and never made the statements I made in the infomercials. Making those statements were a mistake and I am sorry."

Trudeau also apologized to anyone who bought his book and felt misled.